Crafted with feeling, engineered for impact.

Crafted with feeling, engineered for impact.

Sydney and Europe based Creative Director, Photographer and Content Producer helping people and brands show who they truly are — and connect with others who feel the same. This is an updated content.

5/5

Trusted by 100+ brands & venues

to turn moments into cinematic legacies.

I craft compelling campaigns where strategy meets taste. My work blends artistry with strategic precision, allowing people to express who they truly are, what they stand for and align with people who feel the same.

I craft compelling campaigns where strategy meets taste. My work blends artistry with strategic precision, allowing people to express who they truly are, what they stand for and align with people who feel the same.

I am Matthew Herro - Creative Director, Content Producer, Photographer and Strategic Partner in creative innovation. I like to turn heads, think big, change minds and make jaws drop. I help ambitious people, brands and businesses transform ideas into scroll-stopping masterpieces guaranteed to leave their audience spellbound.

Photography

Photographs that reflect who you actually are and what you truly stand for.

Photographs that reflect who you actually are and what you truly stand for.

Lofi Video

Explore my Lofi Video projects.

Explore my Lofi Video projects.

Are we meant for each other?

Feeling First Captures

I don’t care about what’s trending this week, I care about what stands the test of time.

All work is inspired by the one thing that will always land and never go out of fashion — human connection.

If the work doesn’t make you WOW, It doesn’t leave my hands.

Plan like Strategist and Create Like an Artist

I don’t make you wait

Are we meant for each other?

Feeling First Captures

I don’t care about what’s trending this week, I care about what stands the test of time.

All work is inspired by the one thing that will always land and never go out of fashion — human connection.

If the work doesn’t make you WOW, It doesn’t leave my hands.

Plan like Strategist and Create Like an Artist

I don’t make you wait

Are we meant for each other?

Feeling First Captures

I don’t care about what’s trending this week, I care about what stands the test of time.

All work is inspired by the one thing that will always land and never go out of fashion — human connection.

If the work doesn’t make you WOW, It doesn’t leave my hands.

Plan like Strategist and Create Like an Artist

I don’t shoot blindly.

Whether it’s an event, a launch, or something personal, I define the outcome and execute the moment with the heart and soul of the client front of mind.

I don’t make you wait

I believe in speed. Instant turn arounds available on request.

Are we meant for each other?

Feeling First Captures

I don’t care about what’s trending this week, I care about what stands the test of time.

All work is inspired by the one thing that will always land and never go out of fashion — human connection.

If the work doesn’t make you WOW, It doesn’t leave my hands.

Plan like Strategist and Create Like an Artist

I don’t make you wait

Matthew Herro

About Me

I did not plan any of this. I just wanted to party. At sixteen, Mum told me I was never going to make a living partying every weekend, so I took her camera to the next one and was handed a hundred dollars to capture the mayhem.

It was never about the extra garlic bread I could suddenly afford at the canteen. With time, I realised it was’t even about the parties. It was the way the camera became a gateway to conversation, connection, and community. I was not just taking pictures. I was learning how to see people.

That lesson sharpened when I began photographing nightlife. I watched venues come and go, and the difference was rarely the offer. The ones that endured carry something less visible, yet far more certain: a feeling. A form. An identity recognised before it was understood.

I became obsessed in that quiet intersection where art, strategy, and feeling come together to provide clarity and confidence.

That pursuit has taken me across Australia and Europe working with industry leading entertainment precincts and hospitality groups, trusted not just to make, but to make sense. To shape what is so it can be understood.

And still, I have never left the camera. It remains the first language I learned, now guided not only by instinct, but by intention, shaped by the people and places I work with.

Hear from the people I’ve captured

Hear from the people I’ve captured

50+ Clients rated me 5 out of 5 on Google.

50+ Clients rated me 5 out of 5 on Google.

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

N

Nicholas Balcombe

2 weeks ago

Matthew did an amazing job at capturing the moment I proposed to my girlfriend. The quality of the photos were amazing and we couldn’t be happier with the photos he took for us. Would definitely recommend Matthew to take photos for proposals or any function.

C

Charlie Bitar

2 weeks ago

Matthew was absolutely brilliant. He photographed my wife’s surprise 50th birthday party and we couldn’t have asked more from a photographer. He captured so many great moments and didn’t stop the whole time he was there. His interaction and blending in with the crowd was a special touch also. I will definitely use Matthew again in the future and would highly recommend him to anyone looking for an experienced, professional, easy going and premium photographer look no further than Matthew

J

Jos Kolesnikov (Jos)

5 months ago

We recently got photographed by Matthew, and I couldn’t be happier with the experience. From start to finish, he was professional, friendly, and made the whole process really comfortable. The photos turned out way beyond what I expected, you can tell he has a great eye for detail and knows how to capture the right moments naturally. Communication was smooth, and everything was delivered on time. I’d definitely recommend Matt to anyone looking for a reliable and talented photographer

Imogen Lees

5 months ago

Huge thanks to Matthew for the beautiful photos he took of the moment my partner proposed to me! Matthew took some candid shots as my partner popped the question (I had no idea he was there) and then some posed shots afterwards, and all the photos are just gorgeous. We are so thrilled!

Serenity Chiropractic Centre

7 months ago

I highly recommend Matt to anyone looking for a photographer for their next event! I hired him for my 22nd birthday, and he went above and beyond. He took the time and effort to scope out the best spots in the venue for perfect lighting and backgrounds, making sure every shot would turn out beautifully. The turnaround for the photos was impressively quick, and I honestly couldn’t be happier with the results. Matt has an amazing eye for capturing genuine moments; from candid laughter to the special highlights of the day and he truly bottled up the joy and atmosphere of the event. Many thanks for your amazing efforts Matt - Alicia

M

Melissa Edwards

10 months ago

Matthew is a true professional Great service, amazing photos capturing magical moments of our night

The Perfect Shot is One Conversation Away

I help ambitious people and brands transform ideas into masterpieces. If you’re ready for "WOW," I’m ready to shoot.

The Perfect Shot is One Conversation Away

I help ambitious people and brands transform ideas into masterpieces. If you’re ready for "WOW," I’m ready to shoot.

The Perfect Shot is One Conversation Away

I help ambitious people and brands transform ideas into masterpieces. If you’re ready for "WOW," I’m ready to shoot.

The Perfect Shot is One Conversation Away

I help ambitious people and brands transform ideas into masterpieces. If you’re ready for "WOW," I’m ready to shoot.