Tatler
Tatler
Where cocktail culture meets the discotheque. A moody exploration of neon textures and the sophisticated grit of the late-night elite.
Where cocktail culture meets the discotheque. A moody exploration of neon textures and the sophisticated grit of the late-night elite.
Creative Direction Project
Creative Direction Project
Hospitality
Australia
©
Project Overview
Tatler Sydney is a heritage venue in Kings Cross, reintroduced with a refined focus on music, cocktails, and late-night dining. The offering blends atmosphere with a renewed emphasis on pizza and drinks.
A creative campaign was developed to promote this direction and position the space more clearly online. This included creative direction, mood boarding, and casting talent aligned with the brand to produce content that felt curated and personality-driven.
Tatler Sydney is a heritage venue in Kings Cross, reintroduced with a refined focus on music, cocktails, and late-night dining. The offering blends atmosphere with a renewed emphasis on pizza and drinks.
A creative campaign was developed to promote this direction and position the space more clearly online. This included creative direction, mood boarding, and casting talent aligned with the brand to produce content that felt curated and personality-driven.
Challenges
The focus was on increasing awareness of the venue’s full offering.
Consumers were not fully aware of the breadth and quality of what Tatler provided, particularly across food, drinks, and atmosphere. There was an opportunity to better surface these elements and communicate what guests could expect from the experience.
The focus was on increasing awareness of the venue’s full offering.
Consumers were not fully aware of the breadth and quality of what Tatler provided, particularly across food, drinks, and atmosphere. There was an opportunity to better surface these elements and communicate what guests could expect from the experience.
Reels
Raw, vertical captures designed to bring the viewer into the room. These are the high-energy, intimate moments that define the atmosphere.
Reels
Raw, vertical captures designed to bring the viewer into the room. These are the high-energy, intimate moments that define the atmosphere.
Reels
Raw, vertical captures designed to bring the viewer into the room. These are the high-energy, intimate moments that define the atmosphere.
Photo Gallery
Conclusion
A campaign-led approach was implemented to establish a clearer brand presence.
Creative direction guided the shoot, with talent cast and managed to align with the intended identity. Content focused on interaction, environment, and key offerings, creating a more cohesive and recognisable visual language.
This has since evolved into an ongoing content plan, maintaining consistency while supporting continued growth in brand perception.
A campaign-led approach was implemented to establish a clearer brand presence.
Creative direction guided the shoot, with talent cast and managed to align with the intended identity. Content focused on interaction, environment, and key offerings, creating a more cohesive and recognisable visual language.
This has since evolved into an ongoing content plan, maintaining consistency while supporting continued growth in brand perception.
Explore More
Explore more creative direction projects that helped brands steal the spotlight.
Explore more creative direction projects that helped brands steal the spotlight.
